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WHAT IS PERSONAL BRANDING
IT'S NOT YOUR CURRENT JOB TITLE.
IT'S NOT THE SECTOR YOU'RE IN OR THE QUALIFICATIONS YOU HAVE.
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THOSE ARE FACTS.
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IMPORTANT, TRANSACTIONAL, AND VERY FORGETTABLE.
PERSONAL BRANDING IS
HOW & WHY
How is your approach unique?
Why does your blend of experiences make you the must-have expert?
Whether it’s securing investment or your next leadership role, people want to know what you stand for, how you deliver, and why you’re the expert they need.
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45%
ALMOST HALF A COMPANY'S REPUTATION AND VALUE (44%) IS ATTRIBUTABLE TO ITS CEO'S REPUTATION.
4:1
EMPLOYEES PREFER WORKING FOR BUSINESS LEADERS WHO ARE ACTIVE ON SOCIAL MEDIA BY A RATIO OF 4:1.
WHY LINKEDIN
A well-planned content strategy and the right hashtags let headhunters, leads, investors, and journalists know you're the expert they need.
LINKEDIN ARTICLES APPEAR IN GOOGLE SEARCH RESULTS
JOURNALISTS USE LINKEDIN TO FIND BUSINESS SOURCES
HEADHUNTERS USE LINKEDIN TO FIND PASSIVE CANDIDATES
TOP TALENT LOOK AT COMPANY LEADERSHIP ON LINKEDIN
IT'S THE MOST TRUSTED PLATFORM FOR B2B SALES OUTREACH
OUR APPROACH
We write content based on your opinions and experiences.
Never generic, never boring. Always specific to you and your audience.
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We’re journalists by background, with an eye for what makes a good story.
We listen to your goals, sifting out the themes and topics that bring your expertise to life.