Whether you're looking for a new role or running your own business, there are never enough hours in the day.
Staying active on LinkedIn is crucial for leaders, but it's also incredibly time-consuming to do it properly.
That's why busy leaders and founders are increasingly calling on (see what we did there), LinkedIn ghostwriters.
What is LinkedIn Ghostwriting?
LinkedIn ghostwriting involves hiring a professional writer to create or curate content for your LinkedIn profile.
Some focus on the profile itself, creating a cohesive theme and message throughout while others focus on writing posts and articles for you to share.
Already a well-established industry in the US, PR agencies in America charge $5000-10,000 a month for executive ghostwriting services.
Working with a ghostwriter allows leaders to focus on where they have the biggest impact, their business, while still maintaining an active online presence.
The Value of LinkedIn Ghostwriting
1. Time-Saving
Creating high-quality content takes time, effort, and skill. By hiring a ghostwriter, you can save time and focus on your work while maintaining an active LinkedIn presence.
Ghostwriters are experienced in creating engaging content that resonates with your audience, allowing you to efficiently build your personal brand.
2. Consistency
Consistently posting high-quality content on LinkedIn is essential for building your personal brand and establishing yourself as a thought leader.
A ghostwriter can help you create a content calendar and ensure you post regularly, helping to increase your reach and grow your network.
3. Expertise
Ghostwriters are skilled writers with experience in creating compelling content.
Look for a ghostwriter who specialises in LinkedIn: as well as writing expertise, they'll bring their experience of how to make content work for that specific platform.
How to Use LinkedIn Ghostwriting to Build Your Personal Brand
1. Find the Right Ghostwriter
Finding a writer who can capture your voice and style is crucial for successful LinkedIn ghostwriting. Look for a writer with experience working with and adapting to many different tones and styles with a portfolio of work that you can review.
Collaborate closely with your ghostwriter to ensure they understand your personal brand and content goals.
2. Define Your Personal Brand
Before working with a ghostwriter, take the time to define your personal brand. Consider your values, skills, experience, and the message you want to convey to your audience.
This will help your ghostwriter create content that accurately reflects who you are as a professional.
3. Collaborate with Your Ghostwriter
Collaboration is key to successful LinkedIn ghostwriting. Work closely with your ghostwriter to ensure they understand your personal brand and content goals.
Provide feedback on their work and share your ideas and suggestions for future content.
4. Utilise a Content Calendar
A content calendar is a schedule that outlines the content you plan to post on LinkedIn.
Work with your ghostwriter to create a content calendar that aligns with your personal brand and content goals. This will ensure you consistently post high-quality content that resonates with your audience.
5. Engage with Your Audience
Engaging with your audience is essential for building a strong personal brand on LinkedIn. Take the time to respond to comments and messages within that initial "golden hour" of posting to make the most of your investment.
Your ghostwriter can help you manage your LinkedIn presence and produce great content, but it's important for you to be active and engaged with your audience.
LinkedIn ghostwriting is an effective way to build an authentic personal brand without sacrificing time. By working with a ghostwriter, you can create high-quality content that resonates with your audience, establishes you as a thought leader, and saves you valuable time.
Need help getting started? The Scribe team works with leaders around the world across a wide range of sectors to turn their ideas into high-quality articles. Get in touch to tell us more about your professional goals and to get paired with your Scribe.
Comments