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Whether you're getting in touch with prospects for a new business or expanding your network prior to a job hunt, connection requests and messages are a central part of the LinkedIn experience.
Growing your network and engaging with them is a crucial part of building your own brand.
But LinkedIn relies on users logging in regularly: 141 million people log into their account daily, and to avoid them being faced with an inbox full of sales spam, there are limits on how many connection requests and messages you can send.
Here are the numbers to be mindful of.
How Many Connection Requests Can You Send on LinkedIn per Day? Is there a limit?
There's a weekly rather than daily limit for connection requests. Currently, you can send a maximum of 100 connection requests per week on LinkedIn.
However, if you are not using LinkedIn Sales Navigator it's best not to send more than 80 connection requests a week.
Strategies to Optimise Your Connection Requests
To make the most of your connection requests, it is crucial to personalise each request and ensure that you are connecting with individuals who are relevant to your business goals.
Here are some strategies to optimise your connection requests:
Research and Target: Before sending a connection request, conduct thorough research on the individual's profile to ensure that they align with your target audience. P
Craft a Compelling Message: Personalise your request by mentioning a common interest, mutual connection, or reference a recent post they shared.
Follow LinkedIn Best Practices: Familiarise yourself with LinkedIn's user agreement and professional community policies to ensure that you are adhering to their guidelines. By maintaining a high-quality network and sending relevant connection requests, you can avoid any restrictions or penalties.
How Many Messages Can You Send on LinkedIn per Day?
Unlike connection requests, LinkedIn does not have a set limit for the number of messages you can send per day. However, it is crucial to exercise caution and avoid spamming other users with excessive messages.
To maintain a safe and effective outreach strategy, it is recommended to limit your outreach to 100 messages per week for free accounts and 150 messages per week for paid accounts.
Strategies to Optimise Your LinkedIn Messaging
To ensure that your LinkedIn messages are effective and well-received, consider implementing the following strategies:
Personalise Your Messages: Take the time to craft personalised messages for each recipient. Mention specific details from their profile or recent activity to demonstrate your genuine interest in connecting with them.
Provide Value: Avoid being too sales-focused in your initial outreach. Think about how you can be useful by sharing a resource you've made or an article that might be of interest.
Engage in Two-Way Conversations: Don't treat LinkedIn messaging as a one-way communication channel. Encourage recipients to respond and engage in a conversation by asking thoughtful questions or seeking their input on relevant topics.
Strategies to Maximise Your LinkedIn Outreach
While the limits on connection requests and messages may seem restrictive, there are several strategies you can employ to maximise your LinkedIn outreach efforts.
Let's explore some of these strategies:
1. Build a Strong LinkedIn Profile
Before reaching out to potential connections, it is essential to have a compelling and professional LinkedIn profile.
Optimise your profile by:
Claiming a personalised URL
Choosing a professional background photo
Adding a professional profile picture
Writing a captivating headline and summary
Showcasing your work experience, education, skills, and certifications
Requesting recommendations and endorsements from colleagues and clients
A well-optimised profile increases your credibility and encourages others to connect with you.
2. Utilise LinkedIn Sales Navigator
Consider leveraging LinkedIn Sales Navigator to enhance your outreach efforts. Sales Navigator provides advanced search filters, lead recommendations, and insights that can help you identify and connect with potential prospects more effectively.
By utilising these features, you can streamline your lead generation process and make targeted connections within the limits.
3. Engage with LinkedIn Groups
LinkedIn Groups provide a valuable opportunity to connect with like-minded professionals and potential leads. Join relevant groups in your industry or niche and actively participate in discussions, share valuable insights, and establish yourself as a thought leader.
Engaging with LinkedIn Groups can help you expand your network and attract potential connections.
4. Share Valuable Content on LinkedIn
Position yourself as a knowledgeable and valuable resource by regularly sharing insightful content on LinkedIn. Publish articles, post industry news, and share relevant resources that resonate with your target audience.
By consistently providing value, you can attract connections and establish yourself as an authority in your field.
Linkedin wants users to have a valuable, personal experience, and the limits on connection requests are in place to try and keep the platform focused on value.
Staying within these limits to effectively grow your network without falling foul of profile penalities or irritating potential customers.
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