Writer's block. Blank page syndrome. It's easy to feel... uninspired scrolling through your LinkedIn feed and seeing the same kind of content again and again.
Turn your LinkedIn posts from crowd follower to thought leader with these15 content ideas that work for any industry.
1. Video, Video, Video
Video content is highly engaging and has become increasingly popular on LinkedIn. It allows you to convey your message effectively and capture the attention of your audience.
LinkedIn members are five times more likely to start a conversation when presented with video content compared to other types of content.
Consider incorporating short video series or case studies into your content strategy.
Short Video Series: Create a series of videos that provide actionable advice and insights related to your industry. This not only establishes you as an authority but also increases credibility when you feature industry influencers in your videos.
Video Case Studies: Showcase your success stories through short and engaging video case studies. Highlight how your products or services have solved problems for your clients, demonstrating the value you bring.
2. Carousel Posts
Carousel posts on LinkedIn allow you to tell a story or share multiple images within a single post. This format is great for delivering compelling and branded content progressively.
Use carousel posts to showcase your products, provide step-by-step guides, or share before-and-after transformations.
3. Newsletters Keep Them Coming Back For More
Newsletters are a fantastic way to keep your audience engaged and provide bite-sized nuggets of valuable information.
LinkedIn allows members and pages with over 150 followers to publish newsletters. Use this format to share industry insights, tips, and updates. Make sure to include a call-to-action to encourage readers to explore more.
4. Articles Give Your Content Authority
Long-form content is a powerful tool for establishing thought leadership and demonstrating expertise.
LinkedIn allows you to publish articles that provide a unique perspective on industry news or share success stories.
Leverage this feature to position yourself as an industry expert and attract a wider audience.
5. Linkedin Live Events
LinkedIn Live events provide an exciting opportunity to engage with your audience in real-time.
Create buzz before the event by teasing the live show through posts, and afterward, share highlights and key takeaways from the event.
LinkedIn Live events are an effective way to build brand awareness and foster meaningful connections.
6. Poll Your Audience
Polls are a great way to start conversations and gather insights from your audience.
Use polls to ask thought-provoking questions related to your industry or seek feedback on specific topics.
Encourage your followers to participate and share their opinions in the comments section.
7. Thought Leadership Posts
Establish yourself as a thought leader by sharing your unique perspective on timely and controversial topics.
Take a stand on industry trends, share your insights, and encourage meaningful discussions among your followers.
Thought leadership posts position you as an authority in your field and attract like-minded professionals.
8. Jokey Images
If it's a good fit with your personal brand, share a meme, GIF, or funny TikTok on a common industry headache or situation.
Rob Mayhew is a great example of making content work across two platforms and building an engaged following by making fun of the everyday situations people in agencies find themselves in.
9. Review an event or webinar you attended
You could share learnings, capture useful quotes from speakers, or make a list of the top events or webinars in your industry.
This kind of post is a great opportunity to tag event organisers and speakers and build your network.
10. Respond to industry news
This doesn't mean posting a link to the BBC news article with no comment.
Make sure you're adding value by giving your take on what this piece of news or initiative means for people in your industry.
Go beyond the scope of the article or current news story and share your opinions on what needs to happen next.
11. Predict the future
Show that you're a thought leader in your industry by creating a trends report or post. It could be for the next year or financial year, or even for the next quarter.
Start off with the trends you noticed in the past quarter or year, then move on to how you think those will change over time.
12. Curate a podcast list
There are so many great podcasts out there, it's impossible to listen to them all.
Highlight your commitment to continued development and create a useful piece of content by spotlighting the three to five podcasts you've been listening to and what people can expect if they tune in.
If the podcast hosts are on LinkedIn, make sure you tag them to make yourself visible to their audience too.
LinkedIn Content Ideas
Use these content ideas as a starting point and adapt them to your industry and target audience.
By consistently providing valuable and engaging content, you can attract followers, establish thought leadership, and achieve your LinkedIn goals.
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