COPYWRITING

I HELP BRANDS CREATE “THAT’S FOR ME” MOMENTS, SPECIALISING IN BRAND AND PRODUCT POSITIONING, WEBSITES, AND LONG-FORMAT CONTENT.

MY APPROACH

Less is more. I help brands wrangle all their thoughts, ideas, and experiences into clear, memorable copy.

No jargon, no fluff, more impact.

I like complicated: niche topics, complex sectors, and products that need a careful mix of explanation and creativity.

TYPES OF PRODUCT

I’ve written everything from email campaigns to best man speeches, but brand-focused copy and long-format are my first loves.

BRAND POSITIONING DECKS

NEW PRODUCT VALUE PROPOSITION

SPEAKER PROFILES AND SIGNATURE SPEECHES

WEBSITES

CAMPAIGN CONCEPTS & CREATIVE COPY

ARTICLES & BLOGS

WHERE YOU'LL FIND MY WORK

A trained journalist and experienced executive ghostwriter, my words have made their way into major international publications.

SECTORS

I’ve worked across a wide range of sectors, and always like getting to know new ones and their audiences.

B2B, B2C, D2C, and public sector
Tech, Engineering
Manufacturing
Femtech & Medtech
Health & Wellbeing
Travel
Casual dining/food
Finance & Insurance
Education
Fashion

HOW I WORK

I’m available on a freelance, project basis, with some capacity for retained copywriting work.